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The Story of Mellow

Back in 2014, Mellow started as a small company in a tiny garage. Ima, our founder, was on maternity leave after the birth of her first son. It was a joyful break from her full time corporate job. As she was getting closer to the end of her leave, she was hesitant to leave her tiny baby at a child care centre to go back to work. She did not want to miss all the amazing milestones of her son, Ario, so she decided she wanted to be an entrepreneur and work for herself. She did just that! She quit her job to follow her big dream…


Ima has always had a passion for makeup and fashion. She worked in retail for 10 years, prior to her corporate job, and she loved every bit of it! One night, she was watching a makeup tutorial and viola, her idea for Mellow was created! With a lot of research and hard work, she launched her very own brand - Mellow!


Mellow started with a range of only a couple of products and has expanded rapidly in the past 4 years! Our products are now being sold online and in stores across the U.S, U.K, Australia, New Zealand, Europe, Asia, and the Middle East with huge success. We cannot wait to expand our range much more in the near future and become the fastest growing makeup brand in the world.


Ima now has two boys and she says launching Mellow was one of the best decisions she ever made! She has the flexibility to spend as much time as she wants with her boys, as they are her main priority, and she is doing what she loves every day. Her growing team and supportive social followers have been a huge part of this success!

What We're About

Here at Mellow we love all things beauty. It is our mission to provide the most fun, luxurious, and on-trend makeup products to all the makeup lovers out there! We try to make our work as ethical as possible, which is why our range is cruelty free, vegan and paraben free… We could not be where we are without the love and support of our customers so we would like to say to every one of you… Thank you, thank you, thank you, for letting us colour your world!

Social Media

Don’t forget to follow us on Instagram, Facebook and Twitter for more images of our products. Please note, our products and methods are protected by NZ intellectual property, including NZ patents, trademarks and copyrights. Foreign and other intellectual property rights also exist.

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Latest Products

Gel Lip Pencil - Ruby
$16.00

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