International Women’s Day: Empowering The Power of Women




Mellow Cosmetics founding director, Ima Asali

In 2014 founding director, Ima Asali, started Mellow Cosmetics in her tiny garage. After making the big decision to not return to her corporate job after maternity leave, Asali took the plunge to become an entrepreneur and she hasn’t taken the opportunity for granted.

“I am so glad that I live in a country that gives me the right, the power and the resources to have my own business, be my own boss and to be able to empower and inspire other women by doing what I am truly passionate about.”

This year for IWD, Mellow Cosmetics is planning to use its social media platforms with over 216,000 followers, to raise awareness about domestic violence and those women affected by it.

“International Women’s day is very special to me as it’s a reminder of how far we have come towards gender equality. But there are still countries that do not treat women with the respect they deserve and they do not have the basic rights that we do, so we cannot stop until every woman on this planet has the power and the rights they deserve."

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